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Big Data, Big Results




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Regardless of your industry, it’s virtually impossible you haven’t heard someone throw out the phrase “big data” over the past few years. But, truth be told, it’s not the size of the data that really makes a difference—rather, it’s the quality of the analytics. Kristian J. Hammond of Harvard Business Review had this to say:

 

“…what you want and what you need is to turn that data into a story. A story explains the data rather than just exposing it or displaying it. A narrative that gives you context to today’s numbers by exploring the trends and comparisons that you need in order to make sense of it all.” Read more