Location Matters: Let’s use Geotagging to Improve EHS Reporting




Geotagging is the ability of internet connected individuals to mark their geographical position. This can be through social media, or their stock apps on a smartphone.  With the current “digital population” growing (over a billion users on Facebook alone,) the potential of geotagging grows exponentially. CrowdComfort’s tech utilizes geotagging and “geo-reporting” to ensure the most efficient data is brought to facilities and facility managers.


The Manilla Times of the Philippines reported within the last month that their Department of Agriculture adopted “Applied Geotagging,” or ATG to “provide efficient, reliable and real-time information for all programs and projects under the DA.”


Smartphones universally have in-app capabilities to geotag your photos, posts, chat messages, and other personal media. Our world is going through a mobile change in how we work, play, and interact with each other, and geotagging is a big part in how we present ourselves to others.


So naturally, geotagging will eventually make it’s way into Environment Health/Safety (EHS) reporting, correct? Let’s go over some key reasons then:


  • Geotagging provides an incredible resource for data collection — 

It can show where someone is, what time a person has been at a specific place, and even how they interacted with the location in some instances. For example: platforms with high-performing geotagging capabilities like Instagram, can even categorize posts by internal locations.

I look at a followers post, see that they visited the Terracotta Warriors of Xi’an (that’s accuracy.) Then, with a finger tap, I see who else has been there, and what they said about the location. Imagine the data collection, and anecdotal evidence, that could be analyzed with geotagging certain locations? Or what about the conditions of certain areas? Now you can find out where the biggest problems lie in your building.


  •  It streamlines a business-building opportunity

The publication Environmental Reader recently highlighted the overall benefits of EHS with a streamlined, consistent system of reporting. So what does one need to build quality reports? Well the simple answers are the “W’s” of “Who, What, When, Where, and Why.”

Sometimes though, you won’t get all of those answers, even in the most streamlined instances of self-reporting. However, with some neatly applied geotagging, you can build reports that quickly give you the “where and when.” The natural follow-ups of “who, what, and why” become easier to manage. The organizational applications of ATG are powerful to any system of reporting, and one that helps improve the overall conditions of your company/business.


  • Geotagging is the Future —

The Economic Times, a commerce publication by the Times of India, reported that a mobile shopping app called “Paytm” is “exploring ways to ship products within hours to customers using geo-tagging to match with nearest sellers.”

The commercial applications of geotagging are evident and rising. The explosion of popularity that happened with social media, and online shopping, is happening with geotagging: the skeptics are becoming the consumers, and are bringing it to light.

And if recent history hasn’t already outlined it already, then make note of it now: it’s better to hop on the bandwagon when there is plenty of room to spare.


Now, it’s your turn – is your company using geotagging? How do you think it could help?


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