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Episode 4: A Conversation with Nick Rancis on the Fraunhofer Institute

In this episode, The Real Estate Tech Guys sit down with Nick Rancis to learn about the Fraunhofer Institute in Boston. Nick works for Tech Bridge, a program at Fraunhofer which helps startups de-risk, validate, demonstrate and pilot technologies in a real-world setting. Getting from the inception stage to implementation is very challenging for any new technology. Tech Bridge helps startups integrate best practices for both customers and investors.

Nick also tells the Tech Guys what technologies he’s looking at as game changers in the corporate real estate space.

He shares his insights about the future of the market. Will bigger companies control it or will startups reshape the space entirely? He gives more detail on how he thinks companies can take advantage of all of the new ways to store energy.

For more information about the Fraunhofer Institute, visit their site. Meanwhile, watch the video to hear more about how they are spearheading technology research and solar power data from the insider himself – Nick Rancis, a Real Estate Tech Guru.

Check out our videos at:

http://crowdcomfort.com/real-estate-tech-guys/

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Internal Advocates: Why they’re the Future of Tech

internal advocates

 

Internal Advocates: a company’s best customers, the ones that tell all their friends to use your product are the future of business. Here’s why:

People need some necessity, or incentivization to buy and consume products. If a service or item doesn’t address a need, then it needs to provide a delight experience of some sort. If a company masters the process, then they will reap a great reward: internal advocates. These are customers that tell all of their friends and family to use your product/service on their own accord. These are the customers that will change enterprise in the tech world for a myriad of reasons:

You can share from anywhere — How easy is it for someone to send you a video on social media? Or give you a restaurant recommendation through an “instant enterprise” app, like Yelp or FourSquare? Contemporary society has become one where content and services can be sent from person to person in seconds. In a world that is saturated with tech services, how will yours become “sharable?” Queue in the Internal Advocates. When you have a following or a group of people who love your product, you can imagine the outreach can be immense when combined with instantaneous sharing features. You have viral-like advertising, and you don’t have to pay a cent to do it.

Customers become “hobbyists” —

Waze is the paragon example of building a strong community of internal advocates. They have thousands of volunteers that update their maps, giving their platform extremely powerful data. That is because these people love the features of the tech, and can do things to make it even better. Waze gets production from people who aren’t even on the payroll. This applies to Reddit as well: you have users that monitor, organize, and evaluate sub-communities on their platform because they truly enjoy the information sharing capabilities of the Reddit platform. These people are also paid $0.00, as the user moderators, or “mods,” volunteer.

The most powerful mutually beneficial relationships —

Ultimately, internal advocates build an extremely positive relationship with the technology/companies they are using. Since they trust you to give them an intuitive tool or service, they provide legitimate feedback on how to advance your services and advance your business as a whole.

A company’s customers become data points and don’t have to second-guess what works, and what needs to be built, as mysteries about product usage vanish. A system of interaction is created,where you have all the information needed to provide an awesome service and your customers have their needs met to the point where you’re recommended by them constantly.

You need a fanbase to become a rockstar. Time to build a following.

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Boston 2016: A Great Bet for Building a Business

Panorama of Boston Harbor and Financial District in Boston, Massachusetts.

Boston has always been noted as a wonderful place for innovative businesses, now see why that will be the case in 2016.

 

(CAUTION: OPEN LOVE LETTER TO OUR CITY AHEAD)

 

When we founded CrowdComfort, we knew the city we chose would become an integral portion of our identity, as well as a hotbed of influence for the organizations we’d work with during early expansion. To this effect, Boston became an inevitable choice for a few reasons: Read more

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Startup Talk: The Top Six Reasons Why Several Fail

 Reasons why a Startup will fail

Currently, we live in an American entrepreneurial age, where innovation and big ideas can produce big rewards. However, a startup has a 10% at surviving; here’s why —

 

Startup culture is incredibly tantalizing to entrepreneurial, adventurous, explorative, daring, creative, and innovative minded-people in America and beyond. The idea of building a concept, selling that concept, and of this from the ground-up is as close to the American dream as many will be nowadays. While several startups have had tremendous success and profitability, only 1 in 10 will succeed. A startup’s success is determined by several, very different factors that are the difference between a startup’s success and failure. 

 

Here are the top six reasons why startups fail:  Read more

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We raised $1.4 Million! Here’s a Recap

crowdcomfort_eric_graham

Last week, the news came out that we raised over a million dollars in funding. The support we got from our friends was highly appreciated, as we have the following tweets, mentions, etc. to showcase the shoutouts we received! 

The reasons why we were able to hit this exciting milestone was highlighted during our initial coverage of the news. A million dollar idea has a lot of components, around a single and general concept. We appreciated all the support we have received, and are more than amped to continue to grow!  Read more

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CrowdComfort Raises $1.4 Million: Here’s Why

crowdcomfort_eric_graham

 

Big news for us, we’ve raised over a million dollars!

In a press release picked up by BostInno, our CEO, Eric Graham, explained that fifteen angel investors added to an initial funding round of $300,000 towards CrowdComfort’s expansion. Here’s why:
Read more