Communication as a Key to Team Success


Excellence in communication is pre-emptive to excellence in general. The best organizations utilize all the major tools and techniques in order to properly relay messages and collaborate on ways to improve.


Let’s use Tom Brady and the New England Patriots, or any sports team, as an example: The quarterback, linemen, receivers, tight ends, running backs, and other players rely on verbal and nonverbal cues to execute plays in the middle of gameday action. Then, the coaches and team personnel take up headsets, tablets, and other technologies to provide off-field insight. The entire organization works together to plan, guide, and radically change game strategy to ensure success.


The same principal applies to any team that works together: communicate in order to succeed. While it is easy to imagine how quickly companies would fail without basic communication, think about how much better organizations would function with strong team communication. All the departments and employees to be able to effectively reach out to one another builds a “corporate community” that can build strong professional relationships.


So what are the ways, and mediums, that encourage strong team communication?


  • The leaders of your company should have a face! — When you work for a company that as an omniscient CEO, or owner, chances are that your team communication is limited. By having your bosses and team leaders visible and open to communication, you immediately eliminate previous confusion on an assignment. Face time with your manager is a way to understand them as a person, and a great way to establish several lines of communication, should the need arise. This ties into the next point…



  • Connect Team Members Internally! — Through the use of company newsletters, company outings/get togethers, suggestion boxes, or similar vices, make sure your team members find outlets to bond. Through internal communication, you can build overall team chemistry, and make group communication second nature.


  • Socialize to Capitalize! —  Social media channels in business are multi-faceted tools. They can create an online community of coworkers, and then that community and link out to professionals and other like-minded users. Communication is just as important externally as internally, so make sure to utilize the ever-growing power of social media.


  • Have tools to encourage mobile communication! — The “smartphone era” means a there are a lot more ways to interact with peers. However, that doesn’t just limit those ways to just a phone. To be able to video conference, and set up mobile meetings are applications that can most effective on laptops and tablet devices. Here are some of the best examples:


  1. GoToMeeting – A favorite among the CrowdComfort Team, GoToMeeting not only allows several people to conference at once, but you can also elect to call in should there be any technical difficulties
  2. Trello – A streamlined software that organizes tasks into “ideas,” “to do,” “doing,” and “done.” It’s a great way to remove clunk in the form of outdated email threads, forums, etc.
  3. Quip – The ability to get an entire team writing at once, and being able to do it without a computer. This lets you collaborate on a writing project from a tablet or smartphone
  4. Google Applications/Google Plus – Connect your company with one platform that gives you tools, like docs, sheets, and calendars, to instantly give permissions to all team members on projects. Quickly communicate with Google Groups to eliminate email subject lines that span across the computer screen


What are the ways your team is executing solid communications? Are there any areas to improve upon or tools to implement?


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